Why Cold Job Applications Don't Work Anymore with Kendall Berg
In this episode of the How To Get a Job Podcast, Daniel Botero sits down with Kendall Berg, founder and CEO of That Career Coach, TEDx speaker, author of Secrets of the Career Game, and host of the Secrets of the Career Game podcast, to explain why cold job applications are becoming increasingly ineffective and what job seekers should do instead. Drawing from her experience in recruiting and career coaching, Kendall breaks down how AI-powered application tools are flooding recruiters with thousands of applications, why candidates often target the wrong roles, and how technology is making it harder to stand out in an increasingly competitive job market. Daniel and Kendall discuss why mass applying is not a sustainable job search strategy and how candidates can bring their personality back into their resumes, target companies where their strengths are valued, and build relationships with the people making hiring decisions. Kendall shares practical strategies for getting noticed, including attending industry conferences and networking events, creating authentic connections, using personalized Loom videos, and building visibility through LinkedIn content and meaningful engagement. They also explore why interview preparation matters more than ever and how showing your personality, making an effort, and breaking away from traditional application methods can create opportunities that other candidates miss. This episode is a must listen for job seekers who are tired of submitting applications without results and want to learn how to stand out, build meaningful professional relationships, and get in front of the right hiring managers.
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