Executive director of the Professional Association of Résumé Writers & Career Coaches speaks on the future of career coaching

Being a great career coach isn’t enough to build a sustainable career coaching business. You also have to know how to position yourself, attract clients, and run the business behind the coaching. I sat down with Margaret Phares, Executive Director of the Professional Association of Résumé Writers & Career Coaches (PARWCC), to talk about where the career coaching industry is headed, how AI is changing the job search, and why so many talented coaches struggle to turn their expertise into a full-time business. We also break down what separates career coaches who build sustainable businesses from those who eventually return to corporate.